Provide an educational source that is accurate and entertaining enough to educate Americans. Upon education, Americans would change their choices of habits/purchases so future generations’ might have the same opportunities that the current generation has.
To close the gap between people’s understanding of sustainability and the reality as described by the majority of scientists. When the gap has closed, Americans can make informed decisions about energy use, waste, water and other choices that could support or hinder future generations. This will be done through viral videos produced for a co-opetition ( Co-opetition has elements of a competition and cooperation. ) that educate, entertain, and raise awareness about the facts governing sustainability.